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These 4 factors are driving digital commerce behavior
People do not buy brands, they buy lifestyles. As a business, you will score higher on the consumer purchase matrix if y...
Seven E-commerce trends that every Kenyan Marketer should be aware of
If you have been following our series of articles on the rise of E-Commerce, then you are aware by now that Digital is n...
Digital is NOT social media. Here’s what Digital really is.
For many years, Digital was looked at as a tool or enabler of commerce, and offline as the engine for growth. Covid 19 c...
Your digital footprint should have these four touchpoints
The internet world has become increasingly complex with time. Having a great website is no longer enough as customers ar...
In a complex digital world, this success framework promises to simplify things
Whether you are a global brand or a small business, iProspect, a leading Kenyan Digital Marketing company, have developm...
Marketplaces now rule Online Commerce. What’s your Marketplace Strategy?
In 2019, iProspect, a leading Kenyan Digital Marketing company did a survey of 100 global marketers to learn more about ...
These simple hacks will help you get the most out of your employees
We know, your people can either be the best thing that happened in your Organization or an absolute nightmare. As a lead...
Has your business been adversely impacted by Covid 19? Here’s how to plan for recovery.
They say that entrepreneurs don’t fail, they simply learn what not to do next time. Covid 19 truly tested the resi...
Your hiring checklist. Have you ticked off these 5 things?
Hiring is easily one of the most critical elements in the success of any Organization. Your people are at the heart of ...
As a business owner, here’s what you are risking with poor HR knowledge.
As a business owner, your main aim for the organization is to see it grow. However, the absence of human resource manage...
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