ARTICLES

Here’s how to make your E-Commerce KPIs more Business intelligent

Are you still optimising your online marketing efforts towards return on Ad Spend and other campaign limited KPIs? While...

These 4 factors are driving digital commerce behavior

People do not buy brands, they buy lifestyles. As a business, you will score higher on the consumer purchase matrix if y...

Unthinkable Spotlight: Fiona Ngaruro, E-Commerce growth professional

Unthinkable boasts a diverse set of members, representing a wide array of industries. This eclectic mix allows us to del...

How to get found by the right people on LinkedIn.

You have done the work. You have put up a great profile for yourself or a company page for your business on LinkedIn. Ho...

4 Frequently asked Questions about LinkedIn

LinkedIn is a social media platform that was founded in 2003. In its earlier years, it was founded for professionals to ...

Is it worth it to pay for LinkedIn premium?

You have probably seen the notifications from LinkedIn asking you to sign up for Premium services to get access to more ...

Everything you need to know about LinkedIn, from an expert

LinkedIn is a social media platform that was founded in 2003. In its earlier years, it was founded for professionals to ...

Un.thinkable Spotlight: Diana Omanga , Business Development Manager at Crown Paints Limited

Who is Diana Omanga in a few short words? Diana Omanga is a Business Development Manager at Crown Paints, a paint Manufa...

Waceke nduati on the currency of time and embracing change

Waceke Nduati, founder of Centonomy says that when she asks clients how long do they think Centonomy has been around, th...

Your customer is a human, not a statistic

How do you capture the attention of a client in a second or in just a page? ‘First, define your customer as a human’...

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