Your customer is a human, not a statistic

April 28, 2020

How do you capture the attention of a client in a second or in just a page?

‘First, define your customer as a human’ says Waceke Nduati, founder of Centonomy. ‘Find out who your customer is and what their traits are. Take all the data concerning your customer, including their behaviour traits, what their budget is, what their level of creative levels are…’ she continues.

Waceke further guides that you should give your customer a name. Find out what kind of music he/she likes, where he/she likes to shop, what he/she does in her free time. Whether you are in Business to Consumer, or Business to Business line of work, your Customer is always a human, the better your understanding of that human, the better your chances of closing a sale. In delivering your value to the Customer, simplicity is key.

As a business person you may understand various terminologies to do with the business world that you are in but the customer does not. “Do not go telling your customers about demographics and big statistics, which is what most of what companies actually do” says Waceke. As a business person, you obviously saw a gap in the Market that you are tapping into. Explain to the customer the problem that you see and how it affects them in the clearest of terms. Ensure that they understand how you want to solve that problem for them and you will win.

Waceke Nduati was a guest at Un.thinkable roast (our monthly 10X Growth Challenges Leaders meet-up) in April 2020. Click here to apply for membership in Un.thinkable.

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