Seven E-commerce trends that every Kenyan Marketer should be aware of
If you have been following our series of articles on the rise of E-Commerce, then you are aware by now that Digital is n...
These 4 factors are driving digital commerce behavior
People do not buy brands, they buy lifestyles. As a business, you will score higher on the consumer purchase matrix if y...
These 7 cost free marketing tactics could transform your business
You’ve heard the word ‘Content marketing’ many times for sure. But are you really doing it? And if you...
Transformational leadership is a daily habit, says Marion Mwangi
It is important to first of all be a disciplined person. You have to lead yourself so that you can lead others. Marion M...
The Anatomy of a good Product Web Page – Are you sweating yours?
You have created a compelling digital strategy. You have committed Ad spending budgets. You have done a great job with s...
A little known secret on Optimizing for Search on Google vs Elsewhere
For far too long, Brands have used superficial metrics to measure their online marketing performance. Things like reach,...
Here’s how to make your E-Commerce KPIs more Business intelligent
Are you still optimising your online marketing efforts towards return on Ad Spend and other campaign limited KPIs? While...
Flora Mutahi’s three Secrets to Business Resilience are simple, but effective
2020 was both a blessing and a curse for many people. Some people gave up and others kept going. At Melvin Marsh Inter...
Be wary of “Aha!” moments, as they might be your downfall
Entrepreneurial people have a lot of ideas. It’s in their nature. The challenge with ideas is that, at the “ahaâ...
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