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A little known secret on Optimizing for Search on Google vs Elsewhere
For far too long, Brands have used superficial metrics to measure their online marketing performance. Things like reach,...
The Anatomy of a good Product Web Page – Are you sweating yours?
You have created a compelling digital strategy. You have committed Ad spending budgets. You have done a great job with s...
Seven E-commerce trends that every Kenyan Marketer should be aware of
If you have been following our series of articles on the rise of E-Commerce, then you are aware by now that Digital is n...
In a complex digital world, this success framework promises to simplify things
Whether you are a global brand or a small business, iProspect, a leading Kenyan Digital Marketing company, have developm...
Marketplaces now rule Online Commerce. What’s your Marketplace Strategy?
In 2019, iProspect, a leading Kenyan Digital Marketing company did a survey of 100 global marketers to learn more about ...
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