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These 4 factors are driving digital commerce behavior
People do not buy brands, they buy lifestyles. As a business, you will score higher on the consumer purchase matrix if y...
Digital is NOT social media. Here’s what Digital really is.
For many years, Digital was looked at as a tool or enabler of commerce, and offline as the engine for growth. Covid 19 c...
Your digital footprint should have these four touchpoints
The internet world has become increasingly complex with time. Having a great website is no longer enough as customers ar...
In a complex digital world, this success framework promises to simplify things
Whether you are a global brand or a small business, iProspect, a leading Kenyan Digital Marketing company, have developm...
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