ARTICLES

In a complex digital world, this success framework promises to simplify things

Whether you are a global brand or a small business, iProspect, a leading Kenyan Digital Marketing company, have developm...

In the digital age, Data analytics is a must for your Business

The analytics and data part of a business might be tedious to look at, and most executives will avoid it. But according ...

Here’s how data can transform your business

Imagine you are a supplier of bananas. You collect data on which types of bananas are best suited for your customers, be...

Distribution and aggregation, the new competitive plays for Kenyan businesses

“Generation Y are too busy and too lazy to start thinking about buying vegetables, cooking oil et cetera to go coo...

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