You’ve heard the word ‘Content marketing’ many times for sure. But are you really doing it? And if you are, are you doing it well? According to Clinton Obura, formerly of Google and now Director of Business Development and Growth at Elephant Healthcare, Content marketing is key to generating inbound interest as content will drive traffic to […]
Customers don’t just make purchases willy nilly. Save of course for impromptu purchases. As an executive in charge of sales, relying on impulse buying may not be the best strategy. This is especially important if your product or service costs more than a few hundred dollars. A lot of research has gone into trying to […]
You’ve done your homework. You understand all the the personas , you have developed the sales value matrix and messages, you understand the buyers journey and you even have a sales strategy in place. Then generating interest should be very easy for you. In business to business marketing, the trick to closing the sale is […]
Any sales man worth his salt will tell you that sales is not a one tricky pony. According to Clinton Obura, Director of Business Development and Growth at Elephant Healthcare, there are several strategies one could pick from depending on their product and type of business. In this article, we will summarize the four most notable […]
Some people are natural sales people. They are the ones who can sell the proverbial ice to an eskimo. For most of us though, a sales strategy is critical to success. According to Clinton Obura, Director of Business Development and Growth at Elephant Healthcare, having a value matrix, accompanied by a messaging strategy for each of […]
Making a sale might look easy for some, but ask any sales man/woman and they will tell you it is a tricky mix of science and art that takes patience, strategy and creativity. According to Clinton Obura, Director of Business Development and Growth at Elephant Healthcare, when coming up with your sales strategy for a […]
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