ARTICLES

Navigating the Dark and Bouncing Back

Founded in 1911, a time when the typewriter was cutting-edge tech, IBM has defied the odds. They haven’t just surv...

Fred Kithinzi: Scaling Customer-Centric Marketing and Tech

Belva Digital isn’t your average marketing and technology agency. For over a decade, they’ve been a growth c...

Building a Legacy Business: More Than Profit

Many Kenyan entrepreneurs nurture the ambition to build a business that transcends generations. But what separates a fle...

Turning A Worry Into A Decade of Success

Leading in a turbulent environment and the current economic crisis does not allow you to just sit on your laurels and wa...

Be wary of “Aha!” moments, as they might be your downfall

Entrepreneurial people have a lot of ideas. It’s in their nature. The challenge with ideas is that, at the “aha...

Flora Mutahi’s three Secrets to Business Resilience are simple, but effective

2020 was both a blessing and a curse for many people. Some people gave up and others kept going.  At Melvin Marsh Inter...

Here’s how to make your E-Commerce KPIs more Business intelligent

Are you still optimising your online marketing efforts towards return on Ad Spend and other campaign limited KPIs? While...

A little known secret on Optimizing for Search on Google vs Elsewhere

For far too long, Brands have used superficial metrics to measure their online marketing performance. Things like reach,...

The Anatomy of a good Product Web Page – Are you sweating yours?

You have created a compelling digital strategy. You have committed Ad spending budgets. You have done a great job with s...

Transformational leadership is a daily habit, says Marion Mwangi

It is important to first of all be a disciplined person. You have to lead yourself so that you can lead others. Marion M...

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