ARTICLES

A little known secret on Optimizing for Search on Google vs Elsewhere

For far too long, Brands have used superficial metrics to measure their online marketing performance. Things like reach,...

Your customer is a human, not a statistic

How do you capture the attention of a client in a second or in just a page? ‘First, define your customer as a human’...

A solid value proposition will bring 70% of new business, while networking brings 30%

Mr Lee Karuri is a man who has an undeniable passion for Sustainable Housing Developments.  He is the Executive Chairma...

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