ARTICLES

How to get found by the right people on LinkedIn.

You have done the work. You have put up a great profile for yourself or a company page for your business on LinkedIn. Ho...

4 Frequently asked Questions about LinkedIn

LinkedIn is a social media platform that was founded in 2003. In its earlier years, it was founded for professionals to ...

Is it worth it to pay for LinkedIn premium?

You have probably seen the notifications from LinkedIn asking you to sign up for Premium services to get access to more ...

The four little known verticals of LinkedIn

Most of us think of LinkedIn as a great place to put up your profile and get found by potential future employers. Yet, a...

Everything you need to know about LinkedIn, from an expert

LinkedIn is a social media platform that was founded in 2003. In its earlier years, it was founded for professionals to ...

Funding is not the Startup problem in Kenya. Don’t mix issues

If Kenyan entrepreneurs can learn anything from foreign entrepreneurs, it’s to separate politics, tribe and busine...

Regulation destroys Innovation. What should innovators do?

“When you go to the regulator to ask for permission to launch an innovation, what capacity do they have to judge t...

Here’s how data can transform your business

Imagine you are a supplier of bananas. You collect data on which types of bananas are best suited for your customers, be...

To stay innovative, invest smart. Here’s how.

“Never ever make investments that are beyond what you can afford”, says Professor Bitange Ndemo, Entrepreneu...

Innovation isn’t just about the product, but also the brand

Why is Ethiopian coffee considered the best in the world? When Professor Ndemo posed this question to the members of Unt...

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