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Do you have a value matrix in your Sales strategy?
Some people are natural sales people. They are the ones who can sell the proverbial ice to an eskimo. For most of us tho...
Your B2B sales strategy must factor these 7 key players
Making a sale might look easy for some, but ask any sales man/woman and they will tell you it is a tricky mix of science...
Unthinkable Spotlight: Fiona Ngaruro, E-Commerce growth professional
Unthinkable boasts a diverse set of members, representing a wide array of industries. This eclectic mix allows us to del...
Does digital transformation mean the death of offline business?
During the COVID-19 pandemic, most businesses have opted to find a digital strategy for their business. This has been dr...
In the digital age, Data analytics is a must for your Business
The analytics and data part of a business might be tedious to look at, and most executives will avoid it. But according ...
Focus is great, but Diversification is smart
When it comes to entrepreneurship, there are two lines of thought. One is the Silicon Valley way, where you are looking ...
Unthinkable Spotlight: Jesse Githua, Managing Director at Pong Agencies Ltd
Every once in a while, we profile our members to showcase their work and shine a Spotlight on the visionaries behind thi...
Strategy and resilience over time guarantees Success, says Mikul Shah
“I knocked on doors every single day, sometimes even waiting hours for a meeting”, says Mikul Shah, Managing Directo...
Meet your moment of luck with preparation
“I don’t believe in this thing where if you have a good idea, people will buy into it. If you have a good idea, you ...
Life of an entrepreneur during the post election violence in Kenya, with some lessons
“In 2007, I got into a partnership with some South African Entrepreneurs to expand my business. In anticipation of tha...
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