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Your customer is a human, not a statistic
How do you capture the attention of a client in a second or in just a page? ‘First, define your customer as a human’...
Detach yourself from the business, and success will follow.
Step outside your business, and see what others are doing. Do your research and find out if there is a gap in the market...
Feel the fear, then do it anyway
‘Back when I was a teaching assistant, I saw a television piece done by the BBC and thought, hey, I can do better’ s...
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