Waceke Nduati, founder of Centonomy says that when she asks clients how long do they think Centonomy has been around, they always guess that it has been around for three to four years. Which is actually not the case. Centonomy started back in 2009. It was originally known as Personal Finance training limited. The name was very limiting as Waceke’s vision for Centonomy is not just about training people on managing their personal finances. It is about wealth creation.

When she left work in 2008, Centonomy was not her first job. She first started out advising people on the stock market. Then she felt that she could do more. ” In that one hour, instead of spending it with one person and I have limited energy, can I spend it with ten people?” Waceke asked herself. She explains that in the service industry everyone is playing with the currency of time and how you manage that time to do more. “I am a big believer in talking to your customers” says Waceke. Sitting down with her customers who at the time she was advising on stocks brought up other conversations on retirement planning, budgeting and financial planning. This led to the idea of what eventually became Centonomy.

Consistently learning what your customers need and evolving to meet those needs is key. Challenges will come your way while you are building your brand and business, but you have to embrace these changes as opportunities to grow because if you do that then it only gets better.

Waceke Nduati was a guest at Un.thinkable roast (our monthly 10X Growth Challenges Leaders meet-up) in April 2020. Click here to apply for membership in Un.thinkable.