ARTICLES

How to generate enough interest to close a sale

You’ve done your homework. You understand all the the personas , you have developed the sales value matrix and mes...

What Sales model works best for your Organization? Choose wisely

Any sales man worth his salt will tell you that sales is not a one tricky pony. According to Clinton Obura, Director of...

Do you have a value matrix in your Sales strategy?

Some people are natural sales people. They are the ones who can sell the proverbial ice to an eskimo. For most of us tho...

Your B2B sales strategy must factor these 7 key players

Making a sale might look easy for some, but ask any sales man/woman and they will tell you it is a tricky mix of science...

Meet your moment of luck with preparation

“I don’t believe in this thing where if you have a good idea, people will buy into it. If you have a good idea, you ...

Is it worth it to pay for LinkedIn premium?

You have probably seen the notifications from LinkedIn asking you to sign up for Premium services to get access to more ...

What investors really want to know

When approaching an investor you have to be clear on your terms. “As an investor, I am looking to understand your ...

Your customer is a human, not a statistic

How do you capture the attention of a client in a second or in just a page? ‘First, define your customer as a human’...

The successful businessman with no sales experience

“Your business will go as far as your own clarity and talent because you’re the first employee. How much further you...

How to get investors in before making a cent

Is it possible to get an investor when you have no sales to prove that your business yields profit? Most would say no bu...

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