Starting a business is tiresome and needs a lot of support. Now think of how starting a legacy business would be. It is a lifelong process that requires continuous learning, adaptation, and refinement of your goals and contributions. The impact you make builds over time, like a tree growing stronger with each year.

Let’s take for instance the late Professor Wangari Maathai. She was driven by a passion for environmental conservation, and founded the Green Belt Movement, planting millions of trees across Africa and inspiring global action against deforestation. Her legacy still lives on.

How do you understand your greater purpose?

The Ripple Effect: Your actions, big or small, create a ripple effect across your company. Inspiring others to take action, supporting a cause you believe in, or simply living your values authentically – these all contribute to your legacy. It’s the cumulative impact that matters more than individual moments.

Authenticity & Consistency: A legacy is a reflection of your character. Living a life true to your values and consistently striving for your purpose builds trust and inspires others. People remember those who “walk the walk” and not just “talk the talk.”

As an entrepreneur, have some time off to introspect; are you really walking the walk?

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