Founded in 1911, a time when the typewriter was cutting-edge tech, IBM has defied the odds. They haven’t just survived a century of change, they’ve thrived. From typewriter titans to leaders in AI and quantum computing, IBM’s unwavering commitment to innovation has allowed them to constantly adapt and stay ahead of the technological curve.

IBM is a perfect example of how building a business that outlasts you is a marathon not a sprint. There will be successes but inevitable periods of  economic downturns, market disruptions, unforeseen challenges. 

Here’s how to be prepared and emerge stronger:

BE RESILIENT

• Building buffers such a s financial reserves, diversified revenue streams and a lean operational structure.
• Adaptability to pivot your strategy, adjust your offerings, and embrace change when necessary. Don’t be afraid to let go of outdated ideas or processes.
• Don’t get discouraged by short-term setbacks. Keep your eye on the long-term vision and goals for your business.

BE TENACIOUS

• Be prepared to put in the hard work, even when the path gets tough. Don’t expect overnight success – legacy businesses take time and dedication to build.
• Approach challenges with a “can-do” attitude and a focus on finding solutions. Embrace creative problem-solving and encourage your team to do the same.
• Never give up. There will be moments of doubt, but it’s your unwavering commitment that will see you through.

LEARN HOW TO IMPROVISE

• Encourage a culture of innovation within your team. Be open to new ideas and technologies that can help your business thrive.
• Think outside the box to find creative solutions and utilize your resources effectively.
• Stay curious and be willing to learn from others, even your competitors.

BE VULNERABLE

• Be honest and transparent with your team and customers during challenging times. Open communication fosters trust and builds a stronger foundation.
• Don’t be afraid to ask for help when needed. Whether it’s from mentors, advisors, or industry experts
• Build trust so as to enhance stronger relationships with your team, customers, and partners, all critical for long-term success.

Challenges during dark periods will not only test you but refine your approach and make your business stronger. Use such moments as opportunities for growth, absorb setbacks, learn from mistakes, and bounce back.

Applications for the 2025 Fellowship are open. Apply today!